Sitting at the fine and big duck pond in the center of Stavanger, Norway. Quite far from the newspaper whit the picture (Sudan). Shall soon on the scene.

Has been a lot of scenes last week. Sone will hear about the trip and my self-composed motivation techniques. Some are on the vision and goals. Some are in cycling, celebrities and stories from the bicycle. For the most part as I build up towards the TV Action 2010. Have a project for the NRC until 24 October.

Most times I am completely honest and say that trip was sweaty and long, but actually designed to gain access to the press and media. Often I tell that I'm burning a copy of Janteloven each month and tell thal the Shirt, gave exposure to 2 billion people who could see or saw, heard or read about a bald man on the bike that talked about the refugees.

Here comes the interesting: Sometimes it's the kind of PR directors in the room, and sometimes they come out after the lecture. Very funny with those who ask about the methods and tricks to come in toe the media rooms. Absolutely beautiful are the conversations and sharing of experience.

 What creates most interest in my head is those who do not have a single question, before thay say that the Public figures must or may be incorrect and then leaves th eroom. I think I'm  threatening their territory ...

Not a question. Not one fiber in the body that have anyquestion ...

Now I have begun to bet. And before betting I ask them to go into www.theshirt2010.blogspot.com and mailing with CNN, BBC and especially HBS (FIFA)

If I meet who one tha have jumped onw one leg naked to London to collect guitars to create the world's largest guitar and it gives effect to  A or B - THEN I ask questions.

Many!

 Bjorn Heidenstrom, Stavanger

* No! I'm not nude and collecting guitars.. ;-)

Norway is ca 2500 km. If you take Norway out of a map and turn it, then it goes al the way to Italy, so yes!! it is a long country...

I have found that you first have to say it, then write it on the wall, then hang a note on the refrigerator.

Then comes the vision writing, goals, a methodology of "tools" and start training and planning.

Now I've said it and written it and hung the note on the refrigerator. New patches and huge sheet shall be made, made and hung on the wall. There is 1. Vision 2. Goals and 3. Methods

Vision
Visions Nr one has started: "what should I do and see - what shall I make - for me and who?".

Objectives;
"How, how fast / slow, what should be achieved, for whom and how much can be measured? Should I create pr / media for UNHCR/NRC and @refugees as in 2009/10, or any other? Should I do other collection? I know one thing and that is that "The Shirt", will be extended and used. I do believe it is the world's greatest symbol of uniting  and it should be extended.

Methods and tools;
Ski, kayak, bike?
Pr, media, presentations to raise awareness? 
Spinning shows in 20 cities? (Spinning Norway to South Africa in an hour with pictures and cool music)
As last time without sponsors or with?
Fast and play super fit - or slowly and experience? "
What should I collect other then football shirts? Stories, food, culture, photos, beer signs, flowers, sunsets??
What does collections lead to?...

I know I'm going to collect more examples and metaphors of motivation, willingness, exploring, and controlled insanity. I know I'll make more on the topic of "community" and "methods for the PR and  media." I know that communication is a core ...

Norway lengthwise is to be carried out and I hope you join the journey from today. Thats the writing on the walls and notes on the refrigerator..

;-)

Bjorn Heidenstrom

The Shirt have landet in Norway/Mysen and there is new plans...

Have you seen when President Zuma opened Soccer City whit The Shirt? Link here 

Hope you will follow the next steps...

;-)

Bjorn, have a plan

I love nature.

Just had to share 45 seconds on last Sunday; "45 sec - one bird - from my kayak"

And I have a competition whit my mate about "who has the best nature/activity weekends".....

;-)))))

First; I have a map that you can get. It starts in Oslo and ends in South Africa. No one has asked to borrow it! Shocking ...

Then; Steve Hall have possibly a better map for you. The Brit Hall is near the end of its extension to support The Shirt project. He bikes the 92 biggest clubs in the UK and he has a lot to report.

Get in on his UK support page www.theshirt2010.co.uk - ask about where the best roads or the nicest clubs in Britain are. He drinks only coffee and herbthea so you think perhaps he can't give some pub-Tips, but that he can that too.

Then you give him a pat on the shoulder!

Over the last exposure from Steve, who visited Oxford. Link here

Steve is on Twitter @ doingthe92 he is doing it for @refugees

Bjorn Heidenstrom, Hall fan

It is important with oxygen, activity and diversity when working with serious things like TV shows to support 43 million refugees on the run ...

So I was on a trip now with two Men who believed that hunting mushrooms is the world's most wonderful activity (except for reindeer hunting and World Cup in football).

All these gentlemen said, seemed completely wrong:

1. We will go over some islands and there are a lot of mosquitoes and ticks (the small animal poison ..)
2. There will be three hours walking and the others mates are on the pier and eat shrimp with cold beer while we are in the woods (yes!)
3. We must chose and pick the right – otherwise it is kidney failure and liver inoperative (okay ...!)

I like such stuff that is outside the box and the highway and decided to join. Either way, it would be a cool boat ride, a good workout, and a final seawater swim..

I can start with the end: it was as they say in 7'th grade; master cooool! - And here comes the pictures to prove a royal activity.

Take a tour and share it afterwards ..

Have sharpened up the training and the IT widget / software that I NOT used to much on the trip to and in Africa are now more and more in my pocket.

It went too much batteries on the road, but now I'm home with lots of great power in the walls and here is the link a free site with free software. It gives you a lot of cool feedback and you get mine, perhaps I can get your trips. It also adds images directly on the path you make (where you took the picture) and it is of course when you do it with your phone.

The ride above is a gerat one. Type of semi-to very long trip and lots of good nature and the sea along the route. You set the pace and it is many pitt stop opportunities along the road. This is for your next or first trip to Norway but IF you scroll back in my stored material and you will find the my  tours in Crete (of all things). It was there I had a training camp before Norway - South Africa.

Yes!: You must get out, plot, log, play and measure while you are considering to join and support www.nrc.no 

Bjorn Heidenstrom, and you'll find Sportstracker here

* Sports Tracker is from a fool and sober found in Nokia, but I know that the other brands have similar