About The Shirt

Project manager and cyclist.

Friday, 19 June 2009 20:10

The Shirt project 2009/10 created pr & media for @refugees and www.unhcr.org in 85 Countries. The next project is from 17. May 2011.

Pr and media for @refugees by @heidenstrom on Twitter

The cyclist:

Name, Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) has worked with football as a hub for; marketing, media, values, Soccer Against Crime, and Valerenga against racism. He will make content each day on the 10 month journey. He uses; handheld camera, photo, mobile phone, a laptop, and dictation. Photos and text published directly with mobile telephone as modem to PC. Video will be published where there is wireless/cable Internet.

President Sepp Blatter of FIFA and football Cyclist Bjorn Heidenstrom of The Shirt

Speaking engagements:

While on the way to South Africa and after the WC 2010 he is avialable to speak and inspire at your (network, business, school) event, and will take the audience through the journey.

Topics:

*How to make visions, goals and how the get there
*Knowing yourself is knowing where you are heading for (about goal- and mindset)
*Inspirational talk - I will present the pictures and tell the story behind it (fun, laughter and some times a tear drop...)
*How Social Media saved and helped me and how you can develop the management.

Bookings / Reservations:
Please leave your message on the contactform, one of my base camp team members will contact you shortly to make further arrangements.

Ingar Diskerud, Mail; ingar(att) teamkraft.no or @teamkraft on Twitter

The journey, content, interactivity, and followers.

Friday, 19 June 2009 19:41

The text before the trip, 20 June 2009:

The journey start 20. June 2009. He cycles alone through the whole of Europe, as well as bicycles and hitchhiking through Africa. The journey starts from the Nobel Peace Centre / Oslo / Norway and ends on Robben Island / Cape Town / South Africa. He will make content from all countries, places, and people. Content ranges from the history, culture, tradition to the person and events.

The track of the trip after the finsh line, 20 May 2010

The Norway and 35 countries to South Africa by Bjorn Heidenstrom

Bjorn Heidenstrom

The result here

The symbol

Sunday, 26 October 2008 06:39

The whole 2009/10 project was to create attention for @refugees - that's www.nrc.no and www.unhcr.org and it created media & pr in 85 countries (look here )

The football tribes and their symbols was a a big part of the project

Some of the players, fans and bosses that helped The Shirt project

The Shirt was used on the opening of Soccer City, the World Cup, FIFA, PSL and President Zuma

Opening of Soccer City, Johannesburg, SA, World Cup, after the 333 days trip

The text before that first 333 days trip, 20 June 2009, was like this:

We are creating the world's largest football shirt. A shirt and a symbol that is sewn together by the club signed jerseys. The Shirt symbolise the "football family standing together and not forgetting the small ones". Exposed every day during the WC, South Africa 2010.

It's top clubs, lower clubs and fans who signs their own shirts and becomes a part of the the big shirt. The project was tested in the summer 2008. I started cycling from Oslo/Norway 20. June 2009. Iv got a hitch hike 3 times...

I need help. Open doors to clubs, football relations, supporter groups, media, or that you share his trip and the content on facebook or twitter.

www.theshirt2010.net is the English site and yes! My English is not perfect...... www.theshirt.no is the Norwegian/Swedish/Danish site. We collect media coverage on www.theshirt2010.blogspot.com and Im twitting out nice, useful, and strange stuff ..... FOLLOW ME on Twitter - www.twitter.com/heidenstrom .

Bjorn @Heidenstrom on Twitter

The colleaction of all bloggs, photos, twitter, etc is here!

About The Shirt

Project manager and cyclist.

The journey, content, interactivity, and followers.

The symbol

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