The whole 2009/10 project was to create attention for @refugees - that's www.nrc.no and www.unhcr.org and it created media & pr in 85 countries (look here )

The football tribes and their symbols was a a big part of the project

 

 

The Shirt was used on the opening of Soccer City, the World Cup, FIFA, PSL and President Zuma

 

The text before that first 333 days trip, 20 June 2009, was like this:

We are creating the world's largest football shirt. A shirt and a symbol that is sewn together by the club signed jerseys. The Shirt symbolise the "football family standing together and not forgetting the small ones". Exposed every day during the WC, South Africa 2010.

It's top clubs, lower clubs and fans who signs their own shirts and becomes a part of the the big shirt. The project was tested in the summer 2008. I started cycling from Oslo/Norway 20. June 2009. Iv got a hitch hike 3 times...

I need help. Open doors to clubs, football relations, supporter groups, media, or that you share his trip and the content on facebook or twitter.

www.theshirt2010.net is the English site and yes! My English is not perfect...... www.theshirt.no is the Norwegian/Swedish/Danish site. We collect media coverage on www.theshirt2010.blogspot.com and Im twitting out nice, useful, and strange stuff ..... FOLLOW ME on Twitter - www.twitter.com/heidenstrom .

 

Bjorn @Heidenstrom on Twitter

The colleaction of all bloggs, photos, twitter, etc is here!