There is now quite big and glossy women's muscle in The Shirt and they come from the alps.

Arnold as in Arnold Alois Schwarzenegger is from the same country, but the Governor has not called (yet). Austrian Beate is more on the alert and made a football club (FC Muscle) yesterday and donated. "Guest Suit" is wat we call it and it gets a little more colorful touch in the building....

Beate have a fixed handshake, Sunny tan skin, and quite large Latimus dorsi, contributed with solid monologues on training and nutrition in a barn  yesterday. The boys listen good and when Norwegian television came for the  recording of "The Shirt" ( 300 Kg) then  it was fists of Beate, who took the  best grip when the big shirt  was stretched out over space.

Miss Drabing is a personal trainer, speaks good English and if do you want to see how she was on stage with a red bikini and oil on bicpes - THEN this one of the shows on Youtube. 

 Honours are as follows (in German)

Meine größten Erfolge

8. Platz Europameisterschaft 1993 in Budapest
1. Platz Europameisterschaft 1994 in Tymen, Sibirien
3. Platz Weltmeisterschaft 1994 in Borlänge, Schweden
3. Platz Weltmeisterschaft 1995 in Brügge, Belgien
1. Platz Weltmeisterschaft 1995 in Brügge, Belgien
1. Platz Weltmeisterschaft 1997 in Bratislava
1. Platz Weltmeisterschaft 1997 in Bratislava

 In other words, three times world champion's title in  the shirt with a guests shirt and "FC Muscle" is created.

Creative?

Bjorn Heidenstrøm

PS! We did not do arm wrestling

Sitting at the fine and big duck pond in the center of Stavanger, Norway. Quite far from the newspaper whit the picture (Sudan). Shall soon on the scene.

Has been a lot of scenes last week. Sone will hear about the trip and my self-composed motivation techniques. Some are on the vision and goals. Some are in cycling, celebrities and stories from the bicycle. For the most part as I build up towards the TV Action 2010. Have a project for the NRC until 24 October.

Most times I am completely honest and say that trip was sweaty and long, but actually designed to gain access to the press and media. Often I tell that I'm burning a copy of Janteloven each month and tell thal the Shirt, gave exposure to 2 billion people who could see or saw, heard or read about a bald man on the bike that talked about the refugees.

Here comes the interesting: Sometimes it's the kind of PR directors in the room, and sometimes they come out after the lecture. Very funny with those who ask about the methods and tricks to come in toe the media rooms. Absolutely beautiful are the conversations and sharing of experience.

 What creates most interest in my head is those who do not have a single question, before thay say that the Public figures must or may be incorrect and then leaves th eroom. I think I'm  threatening their territory ...

Not a question. Not one fiber in the body that have anyquestion ...

Now I have begun to bet. And before betting I ask them to go into www.theshirt2010.blogspot.com and mailing with CNN, BBC and especially HBS (FIFA)

If I meet who one tha have jumped onw one leg naked to London to collect guitars to create the world's largest guitar and it gives effect to  A or B - THEN I ask questions.

Many!

 Bjorn Heidenstrom, Stavanger

* No! I'm not nude and collecting guitars.. ;-)

Norway is ca 2500 km. If you take Norway out of a map and turn it, then it goes al the way to Italy, so yes!! it is a long country...

I have found that you first have to say it, then write it on the wall, then hang a note on the refrigerator.

Then comes the vision writing, goals, a methodology of "tools" and start training and planning.

Now I've said it and written it and hung the note on the refrigerator. New patches and huge sheet shall be made, made and hung on the wall. There is 1. Vision 2. Goals and 3. Methods

Vision
Visions Nr one has started: "what should I do and see - what shall I make - for me and who?".

Objectives;
"How, how fast / slow, what should be achieved, for whom and how much can be measured? Should I create pr / media for UNHCR/NRC and @refugees as in 2009/10, or any other? Should I do other collection? I know one thing and that is that "The Shirt", will be extended and used. I do believe it is the world's greatest symbol of uniting  and it should be extended.

Methods and tools;
Ski, kayak, bike?
Pr, media, presentations to raise awareness? 
Spinning shows in 20 cities? (Spinning Norway to South Africa in an hour with pictures and cool music)
As last time without sponsors or with?
Fast and play super fit - or slowly and experience? "
What should I collect other then football shirts? Stories, food, culture, photos, beer signs, flowers, sunsets??
What does collections lead to?...

I know I'm going to collect more examples and metaphors of motivation, willingness, exploring, and controlled insanity. I know I'll make more on the topic of "community" and "methods for the PR and  media." I know that communication is a core ...

Norway lengthwise is to be carried out and I hope you join the journey from today. Thats the writing on the walls and notes on the refrigerator..

;-)

Bjorn Heidenstrom