"The Shirt" measures (almost) only the attention and awareness for UNHCR - the"Mom & Dad for all refugees" (www.unhcr.org) The consept is the same as when I started over 8 mounths ago; Bold man cycling and hitching - making a symbol for the refugees.  And it works again ; fifth time that the Radi show "FC Soccer", the world's best radio from P3, called me up "on line" with 43 degrees on the roads in Sudan, and the "FC C mafia"  shouted out "help them"..  and Bonus half an hour later when the "Khartoum Monitor", a reasonably large English speaking newspaper in Sudan did a page. Those who work with attention are satisfied. The project is has done exposure to over 30 million viewers / listeners / readers. My media mates say over 40, but lets count another day. It's 43 hot one here... and with 20 years with marketing; I'll tell you whats strange: