Sitting at the fine and big duck pond in the center of Stavanger, Norway. Quite far from the newspaper whit the picture (Sudan). Shall soon on the scene.

Has been a lot of scenes last week. Sone will hear about the trip and my self-composed motivation techniques. Some are on the vision and goals. Some are in cycling, celebrities and stories from the bicycle. For the most part as I build up towards the TV Action 2010. Have a project for the NRC until 24 October.

Most times I am completely honest and say that trip was sweaty and long, but actually designed to gain access to the press and media. Often I tell that I'm burning a copy of Janteloven each month and tell thal the Shirt, gave exposure to 2 billion people who could see or saw, heard or read about a bald man on the bike that talked about the refugees.

Here comes the interesting: Sometimes it's the kind of PR directors in the room, and sometimes they come out after the lecture. Very funny with those who ask about the methods and tricks to come in toe the media rooms. Absolutely beautiful are the conversations and sharing of experience.

 What creates most interest in my head is those who do not have a single question, before thay say that the Public figures must or may be incorrect and then leaves th eroom. I think I'm  threatening their territory ...

Not a question. Not one fiber in the body that have anyquestion ...

Now I have begun to bet. And before betting I ask them to go into www.theshirt2010.blogspot.com and mailing with CNN, BBC and especially HBS (FIFA)

If I meet who one tha have jumped onw one leg naked to London to collect guitars to create the world's largest guitar and it gives effect to  A or B - THEN I ask questions.

Many!

 Bjorn Heidenstrom, Stavanger

* No! I'm not nude and collecting guitars.. ;-)